About us

About us

Soar Co., Ltd.

At SOR Co., Ltd., our vision is that advanced technology will usher in a new era of convenience and simplicity. Our first product, the XREAL AR glasses, is a key player in the AR smart glasses market. With its powerful capabilities and value, it has quickly become the market leader in AR glasses.

We are at the dawn of a significant technological evolution. Furthermore, our company offers a wide range of other technological products, such as the HOVERAir flying camera—a portable selfie drone that revolutionizes aerial photography, making it accessible to everyone.

Our mission is to introduce technology that meets everyone’s needs and is easy for anyone to use.

Founded

  • May 11, 2023

Headquarters

  • 128/106 Phayathai Plaza, 9th Floor, Phayathai Road, Thung Phayathai, Ratchathewi, Bangkok 10400

Vision

To bring advanced technology that meets the needs of everyone in Asia.

Mission

To develop and deliver the highest quality technology products and services, with a focus on accessibility and responsiveness to the needs of users across all corners of Asia.

Martin Li

Hello, I’m Martin Li,

the CEO of SOR Co., Ltd. Our company offers a variety of products, including AR glasses, accessories, and the HOVERAir drone, with many more exciting technological innovations to come. Our goal is to provide convenience and simplicity for people in Thailand. I am delighted to see Thailand evolve into a technology-driven nation, embracing new technologies on par with other leading countries.

With our unwavering commitment to innovation and a team of experts, we are confident that XREAL will be a leader in future innovation and technology. Collaboration is paramount to us, and we are dedicated to continuously enhancing the efficiency and value of our products and services.

Thank you to everyone who has been a part of this journey. We always welcome your suggestions and feedback as we strive to provide you with the best possible service experience.